A few weeks ago, we highlighted Reverb Rock, an organization that greens music tours and encourages both artists and fans alike to lead a more sustainable life. Since their inception in 2004, Reverb has reduced the carbon footprint of more than 80 tours, one of which was Jack Johnson’s 2008 tour. While it remains unannounced as to whether or not Johnson will pair with Reverb for his 2010 To The Sea Tour, the artist has been staying actively involved with the environmental movement and green music.
Jack Johnson
Johnson recently paired with Tapped, a new documentary about the bottled water industry and the world water crisis. The film answers questions that most of us would never even think about, such as “Where does water come from?” The faucet, obviously, but do you know how it gets there? Or how about where all those plastic bottles end up? I assure you, they don’t all get recycled.
Most artists declined to work with the film for fear of corporate backlash (The film critiques three of the biggest bottled water manufacturers- Pepsi, Coca Cola, and Nestle). Johnson, however, was adamant about the messages portrayed in the film and eager to hop on board. He composed a sort of musical public service announcement in which he promotes Tapped and encourages listeners to “Get Off the Bottle.”
You can watch it on YouTube here.
Over the next month, Tapped will be touring throughout the United States. While the film won’t make a stop in Madison, it does land in Chicago on Friday, April 16. As part of the tour, film producer Sarah Olson and director Stephanie Soechtig will take pledges for Americans to stop their bottled water consumption. Individuals who sign the pledge and bring an empty plastic water bottle can trade it in for a free, reusable Klean Kanteen. The tour and Klean Kanteen giveaway culminate on April 22 (which just so happens to be Earth Day). We encourage you to check out Tapped before then and make a commitment to clean up the Earth by reducing your plastic bottle usage.
