Earth Day 101

Written by Liz on April 15th, 2010

The founding of Earth Day in 1970 is the first major event in the modern environmental movement. It has come to represent environmental enthusiasm that developed as a result of the contaminating side effects of modern industry. On every April 22nd since 1970, millions of people use their schools, communities, local media outlets, and in more recent years the Internet, to spread the word on environmental issues and to show their dedication to preserving the earth and its resources.

Whether the act is planting a tree, picking up garbage, buying fluorescent light bulbs, or campaigning for environmental legislation, every act made to conserve the environment is an important part what Earth Day represents– preserving the earth. 2010 brings with it the 40th anniversary of Earth Day along with the ever-growing momentum of the green movement.

In order to fully appreciate Earth Day, it is important to understand the process that led to its foundation, as those issues are still prevalent today. The father of Earth Day is a Wisconsinite named Gaylord Nelson who, rather fittingly, was born in Clear Lake, Wisconsin in 1916. He attended the University of Wisconsin Law School and began his political career shortly after the end of World War II. He established himself as a “champion of the environment” during his two terms as Wisconsin’s governor. During his terms in office, Nelson acquired millions of acres in Wisconsin parkland through the Wisconsin Outdoor Recreation Program.

Gaylord Nelson

This program, along with other environmental legislation he signed into law as Governor (1959-62), served as the foundations of the major platform he would run for the U.S. Senate with. Nelson was elected to the Senate in 1962 and would represent the State of Wisconsin in Washington, D.C. for the next 18 years. He spearheaded crucial legislation such as The Wilderness Act, The Environmental Protection Act, The Clean Air Act, and The Clean Water Act.

While Senator Nelson was proud of what he had accomplished in the name of the environment, he felt like it wasn’t enough. However, he knew that in order to make any major impact, he couldn’t do it by himself. Luckily for him, the 1960’s nurtured a progressive generation of young adults, fueled by war protests, equal rights marches, and Beatles music, that were hungry for change. Inspired by the teach-ins and marches of these students and activists, Nelson organized a nationwide event dedicated to raising environmental awareness. In an interview done with The Wilderness Society just before his death in 2005, Nelson recalled thinking, “Why not organize a huge grassroots demonstration — a teach-in — that would focus on what was happening to our environment?”

Nelson’s dream of bringing the fight for the environment to the national stage came true on April 22nd, 1970 when an estimated 20 million Americans took part in teach-ins, lectures, and marches to increase environmental awareness. The momentous impact this day had not only on environmental, but world history as a whole, led American Heritage Magazine to dub the first Earth Day as, “one of the most remarkable happenings in the history of democracy.”

Senator Nelson’s environmental accomplishments resulted in the birth of the “go green” movement and worldwide recognition of the importance of persevering the earth and its precious resources. While Earth Day is indeed the most significant environmental accomplishment of 20th century and represents the importance of conservation, it is important to try to make everyday, and not just April 22nd, Earth Day.

 

Ford Greens Computers and Saves BIG!

Written by Brandon G. on April 9th, 2010

Ford Motor Company expects to save $1.2 million and reduce between 16,000 to 25,000 metrics tons of CO2 by simply shutting off their computers. Well it’s not that simple, but the impact is huge and it sends a strong sustainable message to Ford employees, customers and other companies.

Courtesy of AutoBlogGreen

Ford will be greening their computers by using a software called PC Power Management that powers down all the laptops and desktops when they are not being used. Up until now, computers had to stay on 24 hours a day to receive the necessary updates; however, this program allows the machines to receive software deliveries while powered down, greening both Ford’s computers and their bottom line.

This story sheds light on two obvious points.

First, that computers use a lot of energy throughout their lifetime, and it’s important to be mindful of trying to conserve energy while using your laptop or desktop. Your laptop will consume about the same amount of energy in its lifetime as your house will in a month. It’s so easy to leave your laptop on all day, but why not power it down when you’re not using it? Additionally, be sure to have your computer set to the most energy saving settings to ensure your laptop is using as little energy as possible. Lastly, you can further green your laptop by purchasing a Powered Green Energy Seal. Each Energy Seal represents that renewable energy sources have produced that amount of energy your laptop uses throughout its lifetime, making it carbon neutral.

The second takeaway is that major corporations are starting to understand that smart sustainable efforts can also drive the bottom line. Savings of $1.2 million is not just some chunk change, even for a multi-billion dollar company like Ford. Both the environmental and cost saving implications for Ford are huge and it is extremely encouraging to read stories such as these of companies making great strides for the environment. It’s large companies such as Ford that can truly drive sustainable efforts on a large scale in this country.

Story courtesy of Fast Company

Photo courtesy of AutoblogGreen

 

Musicians Go Green

Written by Sarah on April 6th, 2010

A few weeks ago, we highlighted Reverb Rock, an organization that greens music tours and encourages both artists and fans alike to lead a more sustainable life. Since their inception in 2004, Reverb has reduced the carbon footprint of more than 80 tours, one of which was Jack Johnson’s 2008 tour. While it remains unannounced as to whether or not Johnson will pair with Reverb for his 2010 To The Sea Tour, the artist has been staying actively involved with the environmental movement and green music.

Jack Johnson

Johnson recently paired with Tapped, a new documentary about the bottled water industry and the world water crisis. The film answers questions that most of us would never even think about, such as “Where does water come from?” The faucet, obviously, but do you know how it gets there? Or how about where all those plastic bottles end up? I assure you, they don’t all get recycled.

Most artists declined to work with the film for fear of corporate backlash (The film critiques three of the biggest bottled water manufacturers- Pepsi, Coca Cola, and Nestle). Johnson, however, was adamant about the messages portrayed in the film and eager to hop on board. He composed a sort of musical public service announcement in which he promotes Tapped and encourages listeners to “Get Off the Bottle.”

You can watch it on YouTube here.

Over the next month, Tapped will be touring throughout the United States. While the film won’t make a stop in Madison, it does land in Chicago on Friday, April 16. As part of the tour, film producer Sarah Olson and director Stephanie Soechtig will take pledges for Americans to stop their bottled water consumption. Individuals who sign the pledge and bring an empty plastic water bottle can trade it in for a free, reusable Klean Kanteen. The tour and Klean Kanteen giveaway culminate on April 22 (which just so happens to be Earth Day). We encourage you to check out Tapped before then and make a commitment to clean up the Earth by reducing your plastic bottle usage.

 

Madison: Great Fit for Google Fiber

Written by Brandon G. on March 24th, 2010

As a startup we live and breathe by our Internet connection. The way we conduct business and get things done is by connecting online with our co-workers, suppliers, partners and more importantly the Powered Green Community. People everywhere are becoming more connected and accomplishing tremendous feats because of the Internet and the opportunities that it creates. With a budding entrepreneurial environment, focuses in both biotech and high-tech, and one of the top research universities in the United States, Madison, WI would serve as an unbelievable host and partner to Google Fiber.

photo courtesy of madfiber.net

An amazing amount of excitement has snowballed around the idea of bringing Google Fiber to Madison. Powered Green is a proud supporter and member of Capital Entrepreneurs and their work with MadFiber.net to bring fast and reliable Internet to the Isthmus. Support has even shined through in a way that only Wisconsin can display–through our proud dairy. A few clever minds decided to create the Babcock Hall ice cream flavor Mad Fiber to showcase the community’s enthusiasm. This groundswell of commitment transcends through all levels of the Madison community from students, parents, business leaders, academics and government officials, proving that Madison would welcome Google with open arms into the community.

Starting Powered Green has been an unbelievable learning experience for everyone involved. Our ability to launch Powered Green would not have been possible in an age sans Internet. We’ve had some spotty wireless connections along the way, but have managed thanks to the many generous coffee shop owners in town. However, I can not even begin to imagine the new opportunities and groundbreaking ideas that will come as a direct result of Google partnering with Madison, WI.

If you’d like to get involved or learn more about the campaign please visit MadFiber.net where you will find countless ways to voice your support.

 

Health Care Reform + Climate Change = ?

Written by Sarah on March 22nd, 2010

If you’ve had any contact with the outside world today, you’ve likely heard that a rather controversial health care bill was passed by the Senate Sunday evening. While most of us (including myself) are still deciphering the bill, some environmentalists are  busy figuring out what health care legislation can mean for the environment.  

According to David Roberts and Alisa Opar, it probably won’t mean much. The duo argues (separately) that the health care bill was largely passed because of the Democratic party vote. Now that there are no longer 60 Democrats, there can be no party-line votes nor the passing of a large climate bill without Republican support. Further, the unpopularity of the bill both amongst politicians and the public may create a challenging political environment in which to pass additional large reforms.

In contention with this argument is James Murray who believes that the health care reform will open doors for climate change. The proposal of a bill by three Senators- Democrat John Kerry, Republican Lindsey Graham, and independent Joe Lieberman- is bound to have something for everyone and has received widespread support across a variety of industries.

Meanwhile, others approached the subject from a different direction. Mary Bruno asked a rather interesting question: “Why aren’t scientists talking about health care reform?” Research from the Environmental Protection Agency and other organizations prove that ailments such as heart disease, asthma, and cancer have been linked to climate change. So why haven’t these two topics collided in the political realm? To learn why, click here.

So, what is the answer? Can the passing of a health care bill a step in the right direction for climate  legislation? While nobody knows for sure, something tells me that the answer to this equation is a bit more complex than 2+2=4.