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Madison: Great Fit for Google Fiber

Wednesday, March 24th, 2010

As a startup we live and breathe by our Internet connection. The way we conduct business and get things done is by connecting online with our co-workers, suppliers, partners and more importantly the Powered Green Community. People everywhere are becoming more connected and accomplishing tremendous feats because of the Internet and the opportunities that it creates. With a budding entrepreneurial environment, focuses in both biotech and high-tech, and one of the top research universities in the United States, Madison, WI would serve as an unbelievable host and partner to Google Fiber.

photo courtesy of madfiber.net

An amazing amount of excitement has snowballed around the idea of bringing Google Fiber to Madison. Powered Green is a proud supporter and member of Capital Entrepreneurs and their work with MadFiber.net to bring fast and reliable Internet to the Isthmus. Support has even shined through in a way that only Wisconsin can display–through our proud dairy. A few clever minds decided to create the Babcock Hall ice cream flavor Mad Fiber to showcase the community’s enthusiasm. This groundswell of commitment transcends through all levels of the Madison community from students, parents, business leaders, academics and government officials, proving that Madison would welcome Google with open arms into the community.

Starting Powered Green has been an unbelievable learning experience for everyone involved. Our ability to launch Powered Green would not have been possible in an age sans Internet. We’ve had some spotty wireless connections along the way, but have managed thanks to the many generous coffee shop owners in town. However, I can not even begin to imagine the new opportunities and groundbreaking ideas that will come as a direct result of Google partnering with Madison, WI.

If you’d like to get involved or learn more about the campaign please visit MadFiber.net where you will find countless ways to voice your support.

Health Care Reform + Climate Change = ?

Monday, March 22nd, 2010

If you’ve had any contact with the outside world today, you’ve likely heard that a rather controversial health care bill was passed by the Senate Sunday evening. While most of us (including myself) are still deciphering the bill, some environmentalists are  busy figuring out what health care legislation can mean for the environment.  

According to David Roberts and Alisa Opar, it probably won’t mean much. The duo argues (separately) that the health care bill was largely passed because of the Democratic party vote. Now that there are no longer 60 Democrats, there can be no party-line votes nor the passing of a large climate bill without Republican support. Further, the unpopularity of the bill both amongst politicians and the public may create a challenging political environment in which to pass additional large reforms.

In contention with this argument is James Murray who believes that the health care reform will open doors for climate change. The proposal of a bill by three Senators- Democrat John Kerry, Republican Lindsey Graham, and independent Joe Lieberman- is bound to have something for everyone and has received widespread support across a variety of industries.

Meanwhile, others approached the subject from a different direction. Mary Bruno asked a rather interesting question: “Why aren’t scientists talking about health care reform?” Research from the Environmental Protection Agency and other organizations prove that ailments such as heart disease, asthma, and cancer have been linked to climate change. So why haven’t these two topics collided in the political realm? To learn why, click here.

So, what is the answer? Can the passing of a health care bill a step in the right direction for climate  legislation? While nobody knows for sure, something tells me that the answer to this equation is a bit more complex than 2+2=4.

Gone Phishin’*

Thursday, March 4th, 2010

Now that it’s officially March, springtime, but more importantly the summer months are in sight. Every summer, a group of friends and I try to attend a multi-day music festival or at the very least, a few good concerts. Last summer we followed Phish. This summer the plans remain to be determined, but my heart is set on All Good Music Festival in Masontown, West Virginia.

So why should you care about my summer plans or my taste in music?

Well, because Phish is one of the many bands grooving to the music with an environmentally friendly tour. In 2009 the group teamed up with Reverb Rock, a non-profit organization working with musicians to reduce the environmental impact of tours. Since its start in 2004, Reverb has:

Tours Greened 81
Events Greened 1,300
Tons of CO2 Reduced 67,000
ENVIRO-GROUPS Involved 1,783
Fans Reached 10mil+

The organization was founded by Adam Gardner of Guster and his wife, environmentalist Lauren Sullivan. Reverb works with all aspects of a musicians tour and green music, including transportation, waste reduction and recycling, hospitality and catering, and carbon offsets. However, they don’t stop there–Reverb also devotes substantial resources to grassroots programs and outreach at each concert. In an effort to educate and engage the fans about environmental matters, they establish Eco Villages, interact with local organzations (including Powered Green!), recruit volunteers, help to offset fan carbon expenditures, and assist in carpool coordination to reduce the amount of vehicles traveling to each show.

Powered Green at Reverb's Eco Village

And as if that wasn’t enough, Reverb also consults with the music industry as a whole, including concert venues, record labels, and radio stations.

In looking at the big picture, Reverb has certainly accomplished quite a bit, but just how much of an impact does the organization have on indivual bands?

Well, continuing with the Phish example, Reverb has inspired and helped the group quite a bit. They now use B20 Biodiesel in all tour buses and trucks, source food from local and organic farms, compost food scraps and other organic waste, use biodegradable catering products, drink from reusable waterbottles, clean and use eco-conscious products and supplies,  and carbon offset all CO2 emissions from the touring fleet, air travel, hotel accommodations, and venues. Considering that most bands play bewteen 40-50 shows over the course of a single tour, these are some pretty serious environmental impacts and reductions.

Even though 2010 is still young, Reverb has already teamed up with multiple artists and bands to green their tours. On the list so far is Ben Harper and Relentless7, Drake, Brandi Carlile, Lilith Fair Tour, The Roots, and State Radio. Past green projects have included Coldplay, Dave Matthews Band, The Fray, Maroon 5, The Dead, John Mayer, Crosby, Stills and Nash, and OAR (for the full list, click here).

Keep a watch on Reverb in the upcoming months to learn if your favorite musicians are participating in the efforts. If they’re not, make the suggestion to both Reverb and your artist/ group about why greening their tour is the smart and responsible thing to do.

Lastly and just for kicks, check out Phish’s cover of Bike (originally by Pink Floyd). It was/ is an epic performance.

*Gone Phishin’ is the title of a bluegrass tribute to Phish

Green Roofs to the People!

Saturday, February 20th, 2010

Most people would consider themselves lucky to have a roof over their head…unless of course, that roof continually drips, leaves water spots on your beautifully painted walls, and stains your ceiling funny colors.

Had this been my apartment, I probably would have sulked about my bad luck, left my landlord an angry voicemail, and then packed my bags to go sleep under the stars. Fortunately, this was not my dwelling and the tenant-in-residence did not follow my example. Instead, Danna Olsen stayed up late into the night learning all she could about green roofs and began a quest to have one installed on her apartment building.

Green Roof Components

The term green roof can have a variety of meanings. In a broad context, it refers to any roof equipped with a green technology such as  solar panels, white reflective roofs, recycled building materials, or vegetation. Danna is pursuing the latter, which is also referred to as a living roof. According to GreenRoofs.org, there are two main ways to install a living roof. They can be  ”modular, with drainage layers, filter cloth, growing media and plants already prepared in movable, interlocking grids, or, each component of the system may be installed separately.” It’s not that one way is better than the other, but rather the method used depends upon the infrastructure and layout of the roof.

In recent years, green roofs have become increasingly popular in the United States due primarily to their energy-saving capacities and environmental benefits. Living roofs provide a natural habitat for many plants and animals, serve as a local food source depending on the plants grown, decrease water runoff, act as an “air conditioner” by absorbing excess heat, reduce outside noise, filter dust, smog, and other fine particulates, and visually enhance the landscape.

Because of this many cities, including Milwaukee, Chicago, and Toronto, have adopted city-wide green roof policies. Exactly when Madison will jump on board with these efforts is another story, but because of efforts like Danna’s, it is a story that is being heard more and more.

A Green Landscape

When Danna contacted Madison Property Management about her leaky roof, they were quick to respond to not only the maintenance request, but also to her green roof proposal. MPM is a property management company, meaning that they do not own the properties that they rent. Because of this, they lack the license to make physical changes to the buildings, but are able to interact and pass along the information to building owners. Danna presented MPM with considerable material regarding the benefits of green roofs, instillation requirements and options, existing green roofs in the city, builders equipped to install green roofs, and available funding options.

Their enthusiastic response convinced Danna that there were others interested in the subject. Because of this, she is planning a Green Roof Informational Session in the foreseeable future. Her goal is to discuss with property owners, managers, and tenants the benefits of green roofs and the feasibility of changing Madison’s rooftop landscape.

Be sure to check back soon for the meeting date, location, and time.

A free t-shirt, you say?

Tuesday, November 17th, 2009

It’s not just any old t-shirt, this one comes packing a punch.  Our products are designed to spread awareness for renewable energy and actually support six different wind farms across the country.

With each product, a different amount of CO2 is offset. For example, each t-shirt offsets 500 pounds of CO2; in total our efforts thus far have stopped over 1.3 million pounds of CO2 from entering the atmosphere. That’s all through the commitment of the PG Community and their amazing support. Did I forget to mention that our shirts are American Apparel made from 100% organic cotton, and that they are the most comfortable shirt you will ever wear? Take a peek here…


You can easily win one of these great shirts and help spread awareness for renewable energy. All you have to do is login to Twitter and post this:

“@poweredgreen is close to 1,000 followers, follow them and RT for a chance to win a Powered Green t-shirt! http://bit.ly/1JDtDv.”

We’ll randomly select a winner and announce via Twitter once we reach 1,000 followers. The winner will have their pick of any PG shirt. How does that sound?