Happenings

...now browsing by category

 

Shout-out to our friend The Good Badger

Wednesday, June 2nd, 2010

Powered Green has been blessed to have some amazing help along the way. This entire blog was put together by our fantastic team of interns over the last year, and I can’t extend enough thanks to those who have helped us grow Powered Green.

A long overdue shout-out is to one of Powered Green’s finest contributors, Mr. Zach Davis. The Good Badger left us for sunny San Diego, but continues to produce great content with his extremely witty blog. Zach has gone on to do some wonderful work within the realm of this thing we call the world wide web, and his entertaining blog is no exception. If you’re in the mood for some humorous social commentary and tips to make your life less painful and more hilarious pay his blog a quick visit. Also, be sure to follow him at @zrdavis for all the updates and videos you can handle.

Madison’s NEW Roofline

Tuesday, May 11th, 2010

A few months ago, InkedGreen published Green Roofs to the People! The post discussed the underlying concept of green roofs and highlighted some phenomenal (local) efforts to grow green roofs in Madison.

Those efforts, driven by Danna Olsen, are still underway and will be culminating this THURSDAY at the Madison Public Library-Sequoya Branch at 6 PM (For directions to the event, click here). If green property management sparks your fancy, be sure to check out the invitation below. Hope to see you there!


Madison's NEW Roofline

The Impact of the (Rejected) Clean Energy Jobs Act

Friday, April 30th, 2010

“No other legislative body in history has managed to trash Earth Day and the legacy of Gaylord Nelson as completely as the Wisconsin Senate has this month.”

This emotional quote from Michael Vickerman, the executive director of RENEW Wisconsin, sums up the sentiments of many disheartened Wisconsinites over the State Senate’s decision to prevent a committee to vote on The Clean Energy Jobs Act. The bill, which was backed by Governor Jim Doyle, would have provided funding for creating eco-friendly jobs and stricter regulations on fossil fuel usage. Along with these important initiatives, the bill would have saved an estimated 1.4 billion dollars on electric bills.

With the promise of such great undertakings, why would the Senate shoot down voting on the legislation?

According to Thomas Content, an energy columnist for the Milwaukee Journal Sentinel, those who oppose the bill argue that “State policies that could add to energy prices aren’t the answer at a time when jobs are on the line” and that the bill needs a more refined cost-benefit analysis.

With Wisconsin’s current energy expenditures sitting around sixteen-billion dollars annually, the biggest concern critics have with the bill is an immediate increase in spending, regardless of how the state would benefit from the investments in renewable energy in the future.

Opponents are also fearful about the large investments that energy providers, such as WE Energies, would need to put into generating clean energy to meet the more rigorous renewable energy mandate the bill would institute.

While these concerns are legitimate, the ramifications associated with the bill’s death also provide cause for concern.  Supporters of the CEJA remain quite disheartened by its death due to its vast potential and what it could mean for Wisconsin.

A recent study by Navigant Consulting concluded that the failure to adopt more diligent clean-energy policies would cost the state a large number of jobs over the next couple years. The bill could potentially create as many as 13,700 new jobs in the renewable energy sector by 2015. According to The Climate Group, the jobs would deal with developing renewable energy components such as wind turbines, solar panels, hybrid power trains, and advanced batteries.

If the bill was signed into law with its proposed carbon tax energy bills, The Public Service Commission predicts that energy bills could decrease by a few billion dollars by the time 2025 rolls around.

Along with instigating an increased output of renewable energy, supporters argue that the bill would put Wisconsin back on par with the other states in the country who have adapted bills similar to The Clean Energy Jobs Act. In 2004, a bill was passed that required 10% of the energy produced in the state to derive from renewable energy sources by 2015. While the legislation was groundbreaking at the time, other states, such as neighboring Minnesota and Illinois have since instigated 25% renewable power mandates by 2015. 10 percent is now one of the lowest mandates of the 31 states that have adopted them. Supporters proclaim that the home state of Gaylord Nelson, the founder of Earth Day, needs to get itself back to the head of the renewable energy movement.

Governor Doyle emphasized the importance of The Clean Energy Jobs Act back in February when he said: “This is where the world is going. When I watch this sort of thoughtless opposition come along, it is to me completely reminiscent of the automotive industry in the late ’70s and early ’80s saying, ‘We don’t need mileage standards.’ Look where that led them.”

Despite the immediate spending that would be necessary to stimulate the bill, the benefits in the long run would yield a state relying more on renewable energy sources than fossil fuels and produce a variety of jobs necessary to regulate and develop these energy sources.

While the rejection of The Clean Energy Jobs Act is an unfortunate and counterproductive move by the Wisconsin Senate, more legislation is guaranteed to come along in the not-so-distant future because something needs to be done to put us back onto what Content calls, “the path of energy independence.”

Sustainable Corporations

Saturday, April 24th, 2010

Environmental greenwashing or legitimate concern?

Is there such a thing as a sustainable corporation?

From an admittedly biased perspective, the word ‘corporation’ generally elicits images of large factories, smog, environmental degradation, assembly lines, CEOs, CFOs, shareholders, hazardous working conditions and so on. Ideas on the opposite end of the spectrum qualify ’sustainable’: local, small-scale, regeneration, preservation, organic, green technology, renewable energy, etc. However, this is not always the case for either term.

Recently, I was “strongly encouraged” to open up my mind to the concept of a sustainable corporation. Honestly, I chuckled out loud when I heard those words together. I laughed even harder when I learned that I was to investigate the sustainability of the largest retailer in existence, Walmart. After all, who hasn’t heard of The Walmart Effect?

Despite the relative evils associated with Walmart, their sustainability goals and achievements are quite admirable, especially when compared to other companies. The corporation has broad but straightforward goals with regard to sustainability:

  • To be supplied 100% by renewable energy;
  • To create zero waste;
  • To sell products that sustain people and the environment

With 7,400 stores worldwide, are such goals even achievable?

(The answer is “Yes”).

Last July, Walmart unveiled a plan for a new Sustainability Index. The purpose of the Index is to measure the sustainability of every product the retailer sells. It will be implemented in three distinct phases, with the final phase resulting in “greater transparency into the quality and history of products” so that customers can consume in a more sustainable way. The following description of the phases come from an article I wrote for Leonardo Academy a few weeks ago.

Sustainable Corporation?

Phase One of the Sustainability Index will require Walmart suppliers to dig deep into the sustainability of their products, analyzing all aspects of each product and measuring its environmental footprint. To help suppliers embark on this journey, Walmart designed a 15-question assessment to evaluate supplier energy efficiency. The survey questions focus on four main themes: energy and climate, material efficiency, people and community, and natural resources. Top-tier suppliers were asked to complete the survey by October of 2009, while smaller suppliers were given longer timelines.

The second phase of the Index is the Lifecycle Analysis Database. It involves the creation of a consortium of universities to collaborate with key players, including suppliers, retailers, non-governmental organizations, and government officials. The objective is to establish a global database of product information, including commodity chains and cradle-to-grave—or, hopefully cradle-to-cradle—lifecycles. While Walmart provided the initial funding and resources for the consortium, it is not the company’s intention to administer it. That task will be shared by the University of Arkansas and Arizona State University.

The third phase of the Index is arguably the most important when words turn into actions. When the two phases are completed, the Sustainability Index should function as a valuable resource for customers, providing them with the necessary information to consume in a more sustainable way.

If all goes according to plan, this system will allow both wholesale purchasers (like Walmart) and retail purchasers to drive advances in sustainability by suppliers and manufacturers.

Let us know your thoughts: Does Walmart have what it takes to lead a new era of sustainability or is this campaign simply another form of greenwashing?

Announcing Earth Day Sticker Scavenger Hunt

Monday, April 19th, 2010

Powered Green's Earth Day Sticker

This week, Powered Green is launching an on campus campaign to spread awareness for wind energy and to celebrate Thursday’s 40th anniversary of Earth Day. The company has designed special stickers specifically for this event in hopes of generating support and awareness for clean energy – two of the driving principles behind their efforts as a young organization. The event also spreads awareness for Earth Day and provides individuals with an easy way to get involved in the celebration.

The Powered Green team has placed 40 Earth Day stickers around the UW-Madison campus. They are encouraging students to find a sticker, snap a picture and upload it to the Powered Green Facebook Page. The participants are then automatically entered into daily drawings for a chance to win amazing sustainable products from Sconnie Nation, Fontana Sports and ColcaSac Laptop Sleeves, all of which were donated to support this event. Updates and hints will be posted daily to both Powered Green’s Facebook and Twitter accounts.

“This is an amazing opportunity to drive awareness for wind energy,” says Powered Green Co-Founder Brandon Gador. “We’ve tried to make it super easy for the individual to get involved this Earth Day, and we hope to flood the social networks with pictures that students have uploaded stating I support wind energy. We are extremely excited about the potential that an event like this can have on showing our generation’s support for clean energy.”

More information about this event can be found at Powered Green’s website and their Earth Day Event Page.