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The Impact of the (Rejected) Clean Energy Jobs Act

Friday, April 30th, 2010

“No other legislative body in history has managed to trash Earth Day and the legacy of Gaylord Nelson as completely as the Wisconsin Senate has this month.”

This emotional quote from Michael Vickerman, the executive director of RENEW Wisconsin, sums up the sentiments of many disheartened Wisconsinites over the State Senate’s decision to prevent a committee to vote on The Clean Energy Jobs Act. The bill, which was backed by Governor Jim Doyle, would have provided funding for creating eco-friendly jobs and stricter regulations on fossil fuel usage. Along with these important initiatives, the bill would have saved an estimated 1.4 billion dollars on electric bills.

With the promise of such great undertakings, why would the Senate shoot down voting on the legislation?

According to Thomas Content, an energy columnist for the Milwaukee Journal Sentinel, those who oppose the bill argue that “State policies that could add to energy prices aren’t the answer at a time when jobs are on the line” and that the bill needs a more refined cost-benefit analysis.

With Wisconsin’s current energy expenditures sitting around sixteen-billion dollars annually, the biggest concern critics have with the bill is an immediate increase in spending, regardless of how the state would benefit from the investments in renewable energy in the future.

Opponents are also fearful about the large investments that energy providers, such as WE Energies, would need to put into generating clean energy to meet the more rigorous renewable energy mandate the bill would institute.

While these concerns are legitimate, the ramifications associated with the bill’s death also provide cause for concern.  Supporters of the CEJA remain quite disheartened by its death due to its vast potential and what it could mean for Wisconsin.

A recent study by Navigant Consulting concluded that the failure to adopt more diligent clean-energy policies would cost the state a large number of jobs over the next couple years. The bill could potentially create as many as 13,700 new jobs in the renewable energy sector by 2015. According to The Climate Group, the jobs would deal with developing renewable energy components such as wind turbines, solar panels, hybrid power trains, and advanced batteries.

If the bill was signed into law with its proposed carbon tax energy bills, The Public Service Commission predicts that energy bills could decrease by a few billion dollars by the time 2025 rolls around.

Along with instigating an increased output of renewable energy, supporters argue that the bill would put Wisconsin back on par with the other states in the country who have adapted bills similar to The Clean Energy Jobs Act. In 2004, a bill was passed that required 10% of the energy produced in the state to derive from renewable energy sources by 2015. While the legislation was groundbreaking at the time, other states, such as neighboring Minnesota and Illinois have since instigated 25% renewable power mandates by 2015. 10 percent is now one of the lowest mandates of the 31 states that have adopted them. Supporters proclaim that the home state of Gaylord Nelson, the founder of Earth Day, needs to get itself back to the head of the renewable energy movement.

Governor Doyle emphasized the importance of The Clean Energy Jobs Act back in February when he said: “This is where the world is going. When I watch this sort of thoughtless opposition come along, it is to me completely reminiscent of the automotive industry in the late ’70s and early ’80s saying, ‘We don’t need mileage standards.’ Look where that led them.”

Despite the immediate spending that would be necessary to stimulate the bill, the benefits in the long run would yield a state relying more on renewable energy sources than fossil fuels and produce a variety of jobs necessary to regulate and develop these energy sources.

While the rejection of The Clean Energy Jobs Act is an unfortunate and counterproductive move by the Wisconsin Senate, more legislation is guaranteed to come along in the not-so-distant future because something needs to be done to put us back onto what Content calls, “the path of energy independence.”

Sustainable Corporations

Saturday, April 24th, 2010

Environmental greenwashing or legitimate concern?

Is there such a thing as a sustainable corporation?

From an admittedly biased perspective, the word ‘corporation’ generally elicits images of large factories, smog, environmental degradation, assembly lines, CEOs, CFOs, shareholders, hazardous working conditions and so on. Ideas on the opposite end of the spectrum qualify ’sustainable’: local, small-scale, regeneration, preservation, organic, green technology, renewable energy, etc. However, this is not always the case for either term.

Recently, I was “strongly encouraged” to open up my mind to the concept of a sustainable corporation. Honestly, I chuckled out loud when I heard those words together. I laughed even harder when I learned that I was to investigate the sustainability of the largest retailer in existence, Walmart. After all, who hasn’t heard of The Walmart Effect?

Despite the relative evils associated with Walmart, their sustainability goals and achievements are quite admirable, especially when compared to other companies. The corporation has broad but straightforward goals with regard to sustainability:

  • To be supplied 100% by renewable energy;
  • To create zero waste;
  • To sell products that sustain people and the environment

With 7,400 stores worldwide, are such goals even achievable?

(The answer is “Yes”).

Last July, Walmart unveiled a plan for a new Sustainability Index. The purpose of the Index is to measure the sustainability of every product the retailer sells. It will be implemented in three distinct phases, with the final phase resulting in “greater transparency into the quality and history of products” so that customers can consume in a more sustainable way. The following description of the phases come from an article I wrote for Leonardo Academy a few weeks ago.

Sustainable Corporation?

Phase One of the Sustainability Index will require Walmart suppliers to dig deep into the sustainability of their products, analyzing all aspects of each product and measuring its environmental footprint. To help suppliers embark on this journey, Walmart designed a 15-question assessment to evaluate supplier energy efficiency. The survey questions focus on four main themes: energy and climate, material efficiency, people and community, and natural resources. Top-tier suppliers were asked to complete the survey by October of 2009, while smaller suppliers were given longer timelines.

The second phase of the Index is the Lifecycle Analysis Database. It involves the creation of a consortium of universities to collaborate with key players, including suppliers, retailers, non-governmental organizations, and government officials. The objective is to establish a global database of product information, including commodity chains and cradle-to-grave—or, hopefully cradle-to-cradle—lifecycles. While Walmart provided the initial funding and resources for the consortium, it is not the company’s intention to administer it. That task will be shared by the University of Arkansas and Arizona State University.

The third phase of the Index is arguably the most important when words turn into actions. When the two phases are completed, the Sustainability Index should function as a valuable resource for customers, providing them with the necessary information to consume in a more sustainable way.

If all goes according to plan, this system will allow both wholesale purchasers (like Walmart) and retail purchasers to drive advances in sustainability by suppliers and manufacturers.

Let us know your thoughts: Does Walmart have what it takes to lead a new era of sustainability or is this campaign simply another form of greenwashing?

Earth Day 101

Thursday, April 15th, 2010

The founding of Earth Day in 1970 is the first major event in the modern environmental movement. It has come to represent environmental enthusiasm that developed as a result of the contaminating side effects of modern industry. On every April 22nd since 1970, millions of people use their schools, communities, local media outlets, and in more recent years the Internet, to spread the word on environmental issues and to show their dedication to preserving the earth and its resources.

Whether the act is planting a tree, picking up garbage, buying fluorescent light bulbs, or campaigning for environmental legislation, every act made to conserve the environment is an important part what Earth Day represents– preserving the earth. 2010 brings with it the 40th anniversary of Earth Day along with the ever-growing momentum of the green movement.

In order to fully appreciate Earth Day, it is important to understand the process that led to its foundation, as those issues are still prevalent today. The father of Earth Day is a Wisconsinite named Gaylord Nelson who, rather fittingly, was born in Clear Lake, Wisconsin in 1916. He attended the University of Wisconsin Law School and began his political career shortly after the end of World War II. He established himself as a “champion of the environment” during his two terms as Wisconsin’s governor. During his terms in office, Nelson acquired millions of acres in Wisconsin parkland through the Wisconsin Outdoor Recreation Program.

Gaylord Nelson

This program, along with other environmental legislation he signed into law as Governor (1959-62), served as the foundations of the major platform he would run for the U.S. Senate with. Nelson was elected to the Senate in 1962 and would represent the State of Wisconsin in Washington, D.C. for the next 18 years. He spearheaded crucial legislation such as The Wilderness Act, The Environmental Protection Act, The Clean Air Act, and The Clean Water Act.

While Senator Nelson was proud of what he had accomplished in the name of the environment, he felt like it wasn’t enough. However, he knew that in order to make any major impact, he couldn’t do it by himself. Luckily for him, the 1960’s nurtured a progressive generation of young adults, fueled by war protests, equal rights marches, and Beatles music, that were hungry for change. Inspired by the teach-ins and marches of these students and activists, Nelson organized a nationwide event dedicated to raising environmental awareness. In an interview done with The Wilderness Society just before his death in 2005, Nelson recalled thinking, “Why not organize a huge grassroots demonstration — a teach-in — that would focus on what was happening to our environment?”

Nelson’s dream of bringing the fight for the environment to the national stage came true on April 22nd, 1970 when an estimated 20 million Americans took part in teach-ins, lectures, and marches to increase environmental awareness. The momentous impact this day had not only on environmental, but world history as a whole, led American Heritage Magazine to dub the first Earth Day as, “one of the most remarkable happenings in the history of democracy.”

Senator Nelson’s environmental accomplishments resulted in the birth of the “go green” movement and worldwide recognition of the importance of persevering the earth and its precious resources. While Earth Day is indeed the most significant environmental accomplishment of 20th century and represents the importance of conservation, it is important to try to make everyday, and not just April 22nd, Earth Day.

Ford Greens Computers and Saves BIG!

Friday, April 9th, 2010

Ford Motor Company expects to save $1.2 million and reduce between 16,000 to 25,000 metrics tons of CO2 by simply shutting off their computers. Well it’s not that simple, but the impact is huge and it sends a strong sustainable message to Ford employees, customers and other companies.

Courtesy of AutoBlogGreen

Ford will be greening their computers by using a software called PC Power Management that powers down all the laptops and desktops when they are not being used. Up until now, computers had to stay on 24 hours a day to receive the necessary updates; however, this program allows the machines to receive software deliveries while powered down, greening both Ford’s computers and their bottom line.

This story sheds light on two obvious points.

First, that computers use a lot of energy throughout their lifetime, and it’s important to be mindful of trying to conserve energy while using your laptop or desktop. Your laptop will consume about the same amount of energy in its lifetime as your house will in a month. It’s so easy to leave your laptop on all day, but why not power it down when you’re not using it? Additionally, be sure to have your computer set to the most energy saving settings to ensure your laptop is using as little energy as possible. Lastly, you can further green your laptop by purchasing a Powered Green Energy Seal. Each Energy Seal represents that renewable energy sources have produced that amount of energy your laptop uses throughout its lifetime, making it carbon neutral.

The second takeaway is that major corporations are starting to understand that smart sustainable efforts can also drive the bottom line. Savings of $1.2 million is not just some chunk change, even for a multi-billion dollar company like Ford. Both the environmental and cost saving implications for Ford are huge and it is extremely encouraging to read stories such as these of companies making great strides for the environment. It’s large companies such as Ford that can truly drive sustainable efforts on a large scale in this country.

Story courtesy of Fast Company

Photo courtesy of AutoblogGreen

Musicians Go Green

Tuesday, April 6th, 2010

A few weeks ago, we highlighted Reverb Rock, an organization that greens music tours and encourages both artists and fans alike to lead a more sustainable life. Since their inception in 2004, Reverb has reduced the carbon footprint of more than 80 tours, one of which was Jack Johnson’s 2008 tour. While it remains unannounced as to whether or not Johnson will pair with Reverb for his 2010 To The Sea Tour, the artist has been staying actively involved with the environmental movement and green music.

Jack Johnson

Johnson recently paired with Tapped, a new documentary about the bottled water industry and the world water crisis. The film answers questions that most of us would never even think about, such as “Where does water come from?” The faucet, obviously, but do you know how it gets there? Or how about where all those plastic bottles end up? I assure you, they don’t all get recycled.

Most artists declined to work with the film for fear of corporate backlash (The film critiques three of the biggest bottled water manufacturers- Pepsi, Coca Cola, and Nestle). Johnson, however, was adamant about the messages portrayed in the film and eager to hop on board. He composed a sort of musical public service announcement in which he promotes Tapped and encourages listeners to “Get Off the Bottle.”

You can watch it on YouTube here.

Over the next month, Tapped will be touring throughout the United States. While the film won’t make a stop in Madison, it does land in Chicago on Friday, April 16. As part of the tour, film producer Sarah Olson and director Stephanie Soechtig will take pledges for Americans to stop their bottled water consumption. Individuals who sign the pledge and bring an empty plastic water bottle can trade it in for a free, reusable Klean Kanteen. The tour and Klean Kanteen giveaway culminate on April 22 (which just so happens to be Earth Day). We encourage you to check out Tapped before then and make a commitment to clean up the Earth by reducing your plastic bottle usage.